English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This research aimed to test the relationship and impact of operational strategies that influence the development of small and medium enterprises (SMEs) into creative economy businesses by using questionnaires as a tool for collecting data from 196 Thai SMEs entrepreneurs. The statistics used for data analysis were multiple correlation analysis. Furthermore, multiple regression analysis. The research results were found that (1) the operational strategies of knowledge, education, creativity, and modern technology and innovation have a positive relationship and impact on the development of small and medium enterprises. (SMEs) to be a creative economy as a whole. When considering each aspect, it was found that knowledge, education, and creativity are parts of the use of intellectual property linked to cultural background and modern technology and innovation had a significant positive relationship and impact on developing small and medium enterprises (SMEs) to be creative economy businesses at the 0.05 level.

Operational strategies influencing small and medium enterprises (SMEs) into creative economy businesses