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Purpose: to analyze the modern display of utopian ideas in architectural activity for the development of innovative directions of organization and forming of the object environment, to identify and define the features of technotopia as a figurative and stylistic direction that combines idealistic and pragmatic principles in architectural creativity. Methods and materials: empirical and theoretical methods of analogy and abstraction focused on analyzing the properties, possibilities and conditions that determine the features of utopian ideas displayed in architectural creativity. A method of generalizing the experience of theoretical knowledge and development in the implementation of innovative technological solutions for architectural objects. Results: A two-level structure of signs of utopia in architectural creativity was developed. An algorithm for transforming ideas about an ideal world is proposed, taking into account the possibilities of practical implementation of technological priorities in architectural activity. The properties of technotopia as a figurative and stylistic direction characterizing the features of the practical implementation of technological priorities of architectural activity have been confirmed. Conclusions: The study of the nature of utopias is one of the key topics and opportunities for the development of promising figurative and stylistic directions in architectural creativity. The fundamental idealistic (utopian) principle of architectural creativity is capable of evolution through integration with the results and possibilities of technological progress of various fields of knowledge. Technological priorities in the organization of architectural space make it possible to significantly expand the possibilities of traditional compositional techniques in solving applied and practical problems of architectural activity.

Formation and development of technotopia as a concept of the figurative and stylistic direction of innovative architectural activity