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With the development of digital technology, mobile terminals have become a new medium for museum cultural and creative products to spread the connotation of art and culture. The innovation of digital technology has caused corresponding changes in the design of cultural and creative products, and various digital cultural and creative products have been created on its basis. The emergence of digital technologies such as mobile Internet, cloud computing, AI, VR, human-computer interaction, and 5G communication technology has brought broader development prospects for digital creative design. This article studies the concepts of cultural symbols and design methods of the digital cultural and creative products of The Palace Museum to provide new ideas for the design of digital cultural and creative products of the museum. We choose Twelve Beauties of Prince Yong as an example, the first digital cultural creation product of The Palace Museum.

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Research on Digital Cultural Creation Design of The Palace Museum from the Perspective of Symbol consumption -- A Case study of <i>Twelve Beauties of Prince Yong</i>

Research on Digital Cultural Creation Design of The Palace Museum from the Perspective of Symbol consumption -- A Case study of Twelve Beauties of Prince Yong