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With the rapid development of Internet and digital technology, China’s media industry has been developing rapidly in this context, but at the same time, it also exposed some practical problems such as the shortage of funds. The effective integration with the capital market is the future development trend. Therefore, this paper establishes the research on the integration development mode of China’s media industry and capital market. This paper makes an in-depth study on the current media industry and capital market. Through this study, it is believed that the current media industry in China has reached the bottleneck of development, and the shortage of funds has restricted the sustainable development of enterprises. The capital market is also optimistic about the market prospect of media industry, but it is subject to the current open policy and market environment. In view of this situation, this paper analyzes the structure of the media industry and the main forms of the extra industry capital entering the media industry. It is believed that the biggest reason for the media industry’s demand for capital comes from the fact that many media enterprises have changed from the original public institutions into self-financing enterprises without the financial support of the government. In this paper, combined with the main characteristics of China’s media industry, as well as the current capital market environment, integrated with advanced financial management concepts, put forward the development of media financing mode with Chinese characteristics, which makes up for the shortcomings of the current media financing mode.

Research on the Integration Development Mode of China’s Media Industry and Capital Market