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Highway is an important carrier for the integration of transportation and tourism. At present, there are still some problems in the integration of highway transportation and tourism, such as unclear connotation, unclear thinking, inadequate understanding and incomplete measures. In order to better promote the integration development of Expressway and tourism t solve the problems encountered in the practice of various places, the advantages and disadvantages of the integration of Expressway and tourism are analyzed on the basis of a comprehensive review of the current development situation and needs of tourism and transportation industry. According to the basic characteristics of expressway, this paper innovatively puts forward the basic connotation, main characteristics, main contents and construction significance of expressway traffic integration. According to the requirements of the integration and development of tourism and transportation, this paper probes into the point-axis theory, circle theory and tourism flow theory related to tourism and transportation, and puts forward the application value of each theory in the field of tourism and transportation. Under the guidance of relevant theories, the main ideas of highway traffic integration, the basic elements and key design points of highway traffic integration are put forward. Comparing with the traditional expressway, the paper puts forward the main points of the route design of the tourist expressway, the main points of the interchange design of the tourist expressway which is different from the traditional expressway kilometers, the three types of the service area of the tourist expressway, and the four innovative design modes of the tourist Expressway sightseeing and recreation area. Combining with the relevant theories of tourism flow, this paper innovatively puts forward the traffic volume forecasting method of tourism expressway. Finally, from the land, capital and construction mode, the paper puts forward the guarantee measures of highway traffic integration.

Research on the Oretical Innovation and Design Method of the Integration of Highway and Toruism