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The concept of Leading Innovation is tentatively defined from four dimensions: Value, Attitude, Effect and Driving (VERD). The value orientation of innovation-leading is beyond the satisfaction of enterprises’ own interests and values. It is committed to the dual balance between enterprises’ own interests and the promotion of social interests, and attaches more importance to the realization of their own interests during the process of promoting social progress. Leading Innovation leads innovation to a higher level, which requires a stronger sense of social responsibility as the guidance, in an innovative way to “guide, leading” the choice and implementation of corporate strategy, so as to achieve positive interaction between the value of enterprise benefits and social value, promote the progress of human society; In addition to building sustainable competitive advantages of enterprises, the effect of innovation-leading is more important because of its contribution to industrial technology and social progress; The driving force of innovation is innovation culture.

Leading Innovation: the theoretical basis and connotation