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. The article is devoted to the complex of natural, historical, cultural, religious, architectural and other sights identified during the work of local lore, concentrated in the Zainsk region of the Republic of Tatarstan, which are considered as a promising basis for the active development of the tourist and recreational sphere of the region. The conclusion is made about the need for reconstruction, restoration of heritage sites, improvement of settlements, construction of ethnographic complexes. To improve the quality of service, a network of infrastructure facilities is required. Ethnostization of these objects will emphasize the uniqueness of the area, to the greatest extent attract the attention of tourists.

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Tourist and recreational potential of the regions of the Republic of Tatarstan as a factor of sustainable development of the region (on the example of Zainsk district)