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This article presents an analysis of challenges and prospects for the development of responsible investment in Russia and gives a detailed description of the ESG-finance principles (ESG - Environmental, Social, Governance). The new economic conditions cause necessity to search the new methodology approaches in different theoretical fields. The author gives a wide summary of approaches to precise an investment potential of the regions in Russia and makes a conclusion that all of the existing assessment tools are not perfect and need to be improved. Such an enhancement could be based on the results of the a pairwise correlation analysis: the author considers data sampling for all the regions of the Russian Federation and tests it with four indicators: the investment activity of the region, as a resulting indicator; environmental protection costs, the number of companies disclosing non-financial reporting and percentage of companies in the region implementing innovations in the framework of energy conservation, as factors in assessing the investment potential of the region.

ESG-finance principles as the key drivers of Russian regions’ investment potential