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This article discusses the paradox in the  juluk adek  'giving customary/  adat  title' ceremony of the  adat Pepadun Megou Pak Tulangbawang , Lampung. This descriptive qualitative research in the scope of ethnography of communication uses primary data in the form of communication patterns in the  juluk adek  ceremony conducted by  bi kelamou  'wife of groom’s uncle', which seen by  punyimbang  ‘the leader of  adat ’,  peghwatin  ' adat’s  actor', and the bride-groom's family. The author uses the distance elicitation method with virtual interview techniques, records, and notes. There were 13 lexicons in the form of verbal spoken by  kelamou  which have the meaning changing adjusted to the current social conditions of society. In addition, there were also 7 lexicons that should not be used and carried out in the procession of the  juluk adek  ceremony because they were considered to be  sengok  'bad consequences'. If these things were violated, the consequence was that the bride-groom’s family must pay the  dau  ' adat  fines' decided in the  pepung  ' adat  meeting' in the  sesat agung  'traditional hall' of Lampung Pepadun Megou Pak Tulangbawang, Lampung. Although many rituals must be undertaken, in the current social and pandemic conditions the procession is still carried out with some adjustments.

The Paradox of Juluk Adek Adat Pepadun Megou Pak Tulangbawang Ritual Related to Restructuring Social Environtment