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This article discusses the connotation and value of reflective level design. By analyzing some products of the four angles of reflective level including self-image expression, reflection of implication and understanding, narrative interpretation and metaphor, this article gives deep reflections of the reflective level product design. Finally, this article proposes a creative product design method based on emotional design, develops and enriches the current design methodology, and provides a new idea and possibility for cultural product design.

Design thinking based on reflective level in emotional design