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Under the perspective of powerful industrial city strategy and based on the creative product design in Bengbu University, this paper constructs a service mode that is compatible with the creative product design in Bengbu University by combing the product design service theory according to Bengbu University’s positioning in application-oriented university.By strengthening the supply of design service and adopting the combination of multiple innovative measures of regional culture, university-enterprise cooperation, studio and craftsmanship spirit, etc., it strives to enhance student’s professional practice ability comprehensively, to promote enterprise’s research and innovation level. It is aimed to cultivate high-quality practical talents that are suitable for supporting the development of powerful industrial. It also provides referential theoretical basis and reference for the related researches on product design service.

Research on the Service Mode of Creative Products Design of Bengbu University under the Powerful Industrial City Strategy