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The article presents indicators of the agricultural industry management system: doing business in a digital and technological transformation from the perspective of an ontological approach. It is important to note that it is impossible to transform under the requirements of the modern world without the introduction of innovation. However, innovation is always marked by financial costs and loss of time, which reduces the innovative activity of organizations in the agricultural sector, and, therefore, determines the diagnosis of innovation and investment policy. Forming an indicative methodology for justifying, measuring and developing the readiness of the agricultural sector’s management system to conduct entrepreneurship in the context of digital and technological transformation from the perspective of an ontological approach is evident as a process of formation and implementation of investment potential to ensure the release of innovative competitive products based on an advanced technology platform.

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Indicators of the Agricultural Industry Management System: Innovation and Investment Readiness Due to the Digital and Technological Transformation from the Perspective of an Ontological Approach