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This paper expounds the meaning of urban suburbanization in a narrow sense and broad sense, and probes into the dynamic mechanism of suburbanization. The influence of the suburbanization effect of the urban outward expansion on the assembled building developers is analysed from three aspects: the selection of the target market, the positioning of the market and the assembled building development structure. Based on the Salop Circumferential City Model, two stages of game analysis are carried out for the competition of assembled building developers. The research results show that in the process of suburbanization of most cities in China at present, it still stays at the stage of circular competition. With the continuous agglomeration of large population, industry and commerce in the suburbs of cities, the circular competition pattern of developers will be transformed into plate competition pattern.

Suburbanization Effect of Urban outward Expansion in the New-type Urbanization and the Competitive Strategy of Assembled Building Developers