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According to the metaphorical framing model, the use of metaphors in discussing an issue influences recipients’ understanding and assessment of that issue. In a recent study, participants read a text referring to a city’s crime problem either as a  beast  or a  virus  and then proposed counter-measures for that problem. Participants’ suggestions differed depending on the metaphor they had read. This replication matched the original procedure regarding the content of the rhetorical figures ( beast  vs  virus ), the topic under focus (crime) and the measurement of the dependent variable (open-end format to collect participants’ proposals). The procedure differed from the original with respect to language (German instead of English) and by including the formal type of rhetorical figure (metaphor or simile) as a factor. A systematic influence of the content of the figure on subjects’ proposals was observed. Presenting the rhetorical figure as a metaphor or a simile had no effect. Taken together, we were able to replicate the main effect of the original study. Metaphors do indeed frame reasoning.

A German-language replication study analysing the role of figurative speech in reasoning