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Attractive people are perceived to be healthier, wealthier, and more sociable. Yet, people often judge the attractiveness of others based on incomplete and inaccurate facial information. Here, we test the hypothesis that people fill in the missing information with positive inferences when judging others’ facial beauty. To test this hypothesis, we conducted seven experiments where participants judged the attractiveness of human faces in complete and incomplete photographs. Our data shows that—relative to complete photographs—participants judge faces in incomplete photographs as physically more attractive. This positivity bias is replicated for different types of incompleteness; is mostly specific to aesthetic judgments; is stronger for male participants; is specific to human faces when compared to pets, flowers, and landscapes; seems to involve a holistic processing; and is stronger for atypical faces. These findings contribute to our understanding of how people perceive and make inferences about others’ beauty.

Humans judge faces in incomplete photographs as physically more attractive