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Relapsing to overeating is a stubborn problem in obesity treatment. We tested the hypothesis that context cues surrounding palatable food (PF) intake have the power to disrupt caloric regulation even of less PF. Context cues are non-food cues that are in the environment where PF is habitually eaten.

The Pavlovian power of palatable food: lessons for weight-loss adherence from a new rodent model of cue-induced overeating