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This article reports results from three experiments that investigate how a particular neuro-stimulation procedure is able, in certain circumstances, to selectively increase the face inversion effect by enhancing recognition for upright faces, and argues that these effects can be understood in terms of the McLaren-Kaye-Mackintosh (MKM) theory of stimulus representation. We demonstrate how a specific transcranial direct current stimulation (tDCS) methodology can improve performance in circumstances where error-based salience modulation is making face recognition harder. The 3 experiments used an old/new recognition task involving sets of normal versus Thatcherized faces. The main characteristic of Thatcherized faces is that the eyes and the mouth are upside down, thus emphasizing features that tend to be common to other Thatcherized faces and so leading to stronger generalization making recognition worse. Experiment 1 combined a behavioral and event-related potential study looking at the N170 peak component, which helped us to calibrate the set of face stimuli needed for subsequent experiments. In Experiment 2, we used our tDCS procedure (between-subjects and double-blind) in an attempt to reduce the negative effects induced by error-based modulation of salience on recognition of upright Thatcherized faces. Results largely confirmed our predictions. In addition, they showed a significant improvement on recognition performance for upright normal faces. Experiment 3 provides the first direct evidence in a single study that the same tDCS procedure is able to both enhance performance when normal faces are presented with Thatcherized faces, and to reduce performance when normal faces are presented with other normal faces (i.e., male vs. female faces). We interpret our results by analyzing how salience modulation influences generalization between similar categories of stimuli. (PsycINFO Database Record (c) 2019 APA, all rights reserved).

The effect of tDCS on recognition depends on stimulus generalization: Neuro-stimulation can predictably enhance or reduce the face inversion effect.