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In a 2 * 2 * 2 design, 25 male high school students in each of 10 groups received from a high or low credibility source a communication that was either plausible or implausible, and that was given under high- or low-ego-involvement conditions. Results indicated greater attitude change in low-ego-involvement-high-source-credibility conditions than in the other 3 combinations of source credibility and ego involvement. These latter 3 combinations did not differ significantly from each other. Results supported the theory that source credibility is a "set" influencing communication acceptance-rejection primarily under low-ego-involvement conditions. Extension of the theory to social conformity experiments is discussed. (PsycINFO Database Record (c) 2016 APA, all rights reserved)

Effects of ego-involvement conditions on attitude change to high and low credibility communicators.