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Research shows that cognitive reappraisal is an effective emotion regulation (ER) strategy that often has clear benefits. Yet, surprisingly, recent findings demonstrate that people use cognitive reappraisal less frequently than might be expected (Suri, Whittaker, &amp; Gross, 2015). We employ cognitive energetics theory (CET) to explain this puzzling behavior. CET posits that the likelihood of launching any cognitive process is a function of two opposing forces: the driving force (i.e., the motivation to launch the process) and the restraining force (i.e., task difficulty). We thus hypothesized that people choose to use cognitive reappraisal relatively rarely because of the difficulty of implementing it. We also postulated that the decision to reappraise (or not) does not simply depend on stimuli emotional intensity because the latter is associated with both the driving and the restraining forces. In support of our hypotheses, we found that when the images' emotional intensity posed difficulty for reappraisal (i.e., highly intense images), reducing this difficulty by asking participants to merely predict others' (Study 1) or their own choices (Study 2) increased reappraisal choice. Finally, in Study 3, we show that a relatively easy to implement reappraisal strategy was chosen more often than the more difficult one for high (but not low) intensity images. These findings illustrate the relevance of a CET-based motivational analysis to emotion regulation choice. (PsycINFO Database Record (c) 2019 APA, all rights reserved).

To reappraise or not to reappraise? Emotion regulation choice and cognitive energetics.