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A model of the trust-insurance system is proposed to examine how people with low and high self-esteem cope with the interdependence dilemma posed by feeling inferior to a romantic partner. Feeling inferior automatically activates "if-then" contingencies that link inferiority to the exchange script (i.e., partner qualities are evenly traded) and exchange script anxieties to reparative efforts to secure a partner's dependence. A daily diary study of newlyweds and 5 experiments supported the model. Induced upward social comparisons to the partner activated exchange anxieties for low, but not high, self-esteem people. When implicitly primed, the exchange script heightened worries about being inferior and motivated behavioral efforts to increase the partner's dependence regardless of self-esteem. When consciously deliberated, the exchange script elicited dependence promotion only for low self-esteem people.

Fostering partner dependence as trust insurance: The implicit contingencies of the exchange script in close relationships.