The ACS News Service

TWENTY-EIGHT years ago the AMERICAN CHEMICAL SOCIETY established a new activity designated as the AMERICAN CHEMICAL SOCIETY News Service. With this pioneering step, the Society embarked upon an organized program of public relations which, directly and by example, has been a major factor in the development of public appreciation of the scientist, and his work. From the start, the ACS News Service has emphasized the task of reporting and interpreting to the public the continuing advance of chemical science and technology. By explaining chemical discoveries in terms of their meaning in everyday life, the News Service helped to convince American editors that science need not be fantastic to make news. Today the AMERICAN CHEMICAL SOCIETY, now the world's largest professional association of scientists with over 60,000 chemists and chemical engineers on its rolls, engages in a broad public relations program which covers radio and television as well as the press, and extends ...