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The textual, big-data literature misses Bentley, OBrien, & Brocks (Bentley etals) message on distributions; it largely examines the first-order effects ofhow a single, signature distribution can predict population behaviour,neglecting second-order effects involving distributional shifts, either betweensignature distributions or within a given signature distribution. Indeed,Bentley et al. themselves under-emphasise the potential richness of the latter,within-distribution effects.

It's distributions all the way down!: Second order changes in statistical distributions also occur