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This series of editorials will provide CJEM readers with the opportunity to hear differing perspectives on topics pertinent to the practice of emergency medicine. The debaters have allocated opposing arguments on topics where there is some controversy or perhaps scientific equipoise. We continue the series with the topic of Choosing Wisely (CW), a high profile campaign backed by several medical associations, including the Canadian Association of Emergency Physicians (CAEP). Is the CW campaign simply a re-branding of common sense and the currently followed best practice in consumer organization style? Or is it a novel evidencebased program that will both save money and improve the quality of care that we deliver? Is it an attempt to remove clinical judgment from patient care, replacing it with simplistic rules that do not recognize variability in populations? Or is the aim of the campaign to empower patients to facilitate improved communication with care providers and ultimately better choices? Does the campaign seek to cut cost as its bottom line? Or will CW help prompt clinicians to challenge old habits and follow best evidence? Dr. Eddy Lang and his team make the argument that the CW campaign is well intentioned; however, due to weak methodology, it will not impact physician behaviour and choices as they argue for the motion with Dr. Heather Murray and her team responding to back the campaign, arguing that it is okay not to order all of those tests, and that ultimately CW will change practice. Join the CJEM debate: Follow @CJEMOnline or go to www.facebook.com/CJEMonline to participate in the online poll and to see the results!

CJEM Debate Series: #ChoosingWisely – The Choosing Wisely campaign will not impact physician behaviour and choices