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This series of editorials will provide CJEM readers with the opportunity to hear differing perspectives on topics pertinent to the practice of emergency medicine. The debaters have been allocated opposing arguments on topics where there is some controversy or perhaps scientific equipoise. We continue with the topic of social media and celebrity, a topic key to how we progress information sharing in academic and clinical emergency medicine. Have new online platforms made traditional publication redundant? Have we abandoned evidence-based medicine and peer review and created social media celebrities who now influence our practice? Or is this phenomenon a natural progression that complements traditional forms of information sharing, showing the progressive nature of our specialty? Dr. Peter Cameron, former President of the International Federation for Emergency Medicine, academic, and clinician, makes the argument that social media presents us with the dangerous potential of style over content as he argues for the motion, with Drs. Simon Carley and Scott Weingart, both active academics, clinicians, and social media leaders, responding to reassure us that newer forms of online information sharing will help us improve what we do, and respect an evidence-based approach.

CJEM Debate Series: #SocialMedia – Social media has created emergency medicine celebrities who now influence practice more than published evidence