English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

ResumenEl floricultor colombiano no puede desconocer los cambios en tendencias de consumo ni la consolidación del canal retail en su mercado principal, usa.El cuál generará un alto impacto en las características del negocio y el papel de los jugadores en la cadena de suministros. El objetivo de este estudio exploratorio utilizando casos múltiples, es presentar un marco de oportunidades para fortalecer la comercialización de la flor y estructurar canales de distribución acordes a las necesidades del consumidor norteamericano y a los cambios en los hábitos de compra. Las conclusiones, proponen las acciones a emprender por las empresas floriculturas estudiadas a fin de incrementar su competitividad y resolver su dilema actual: contraer oferta para mejorar el precio de venta o incrementar demanda.AbstractColombian flower growers should not ignore current consumption trends or the consolidation of the retail sales channel in its primary market, usa.These trends are going to have an impact on the characteristics of the business and the roles of players in the supply chain. The objec-tive of this exploratory study based on a review of multiple cases is to present a framework of opportunities to strengthen the trade of flowers and structure distribution channels that suit the needs and changes in the purchasing habits of North American consumers. The findings propose a series of actions to be taken by flower growers in order to increase their competiti-veness and profitability and resolve the current dilemma they are now facing about whether to reduce supply and improve the sales price or increase demand

Canales de distribución y estrategias de comercialización para la flor colombiana en los Estados Unidos: un marco conceptual