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This workshop engaged participants in discussion about issues in incorporating qualitative information, namely attitudes, perceptions, and other psychological-social factors into transport research and analysis. There are many challenges to collecting this information from respondents. This synthesis summarizes the workshop presentations and discussion where participants identified the various types of information desired, reviewed the current challenges in conducting this type of data collection, made recommendations for practice, and outlined an agenda for future research.

Workshop Synthesis: Measuring attitudes and perceptions in quantitative surveys