English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Open

Presents the pdf analysis as premium feature

PDF Analysis

Insights

Presents the summarisation as premium feature

Summarisation

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the zaia usage as premium feature

ZAIA

Zendy Tools

Zendy Plus

Presents the access of premium content as premium feature

Premium Content

This study aims to reveal multinational company managers’ perceptions of cultural difference management. For this purpose, data was collected by means of structured questionnaires and question forms, and the findings were analysed. The research universe covers the multinationals operating in Ankara. The companies in the research sample are: Coca Cola, MAN Türkiye A.Ş., Siemens, Real, Metro, CarrefourSA, Media Markt, IKEA, and Bauhaus. The research findings suggest that multinational company managers are aware of cultural differences, along with their advantages and disadvantages, that they believe in their significance for the advantages, and that they have the skills to turn cultural differences into advantages

A Study on Cultural Difference Management Strategies at Multinational Organizations