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The aim of this study is to explore the creativity and imagination of analogy technique how to be inspired university students to produce works by instructional design. The researcher used work analysis and in-depth interview as research method to examine creator's creative thinking. There were 40 works evaluated by 3 judges and ranked top 3 works. The Piano Card is selected as an example to discuss. The findings of this study are as follows: 1. How to inspire the creativity and imagination? The analogy of Piano Card used direct analogy to inspire the creativity and imagination. 2. How to apply NM analogy? We can apply KW-QA-QB-QC-ABD steps to create Piano Card within paper speaker 3. What is the main emphasized opinion of instructional design? The instructor design creative show as motivation is the most important process of instructional design

Inspiring the Creativity and Imagination of University Students During Creative Curriculum by Teaching Design