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ResumoEste ensaio discute as relações entre jogos digitais, cultura e consumo, abordando as principais ambiguidades e contradições existentes no movimento de popularização dos videogames. Para alcançar essa meta, além do diálogo com a literatura, foram aludidas pesquisas estatísticas que apresentam informações atinentes às indústrias do setor e aos (perfis dos) jogadores. Inferiu‐se que essa difusão é subsidiada por práticas culturais ambivalentes, que pendem entre a ilegalidade e a luta contra a desigualdade de acesso a esse e outros bens culturais.AbstractThis essay discusses about relationship between digital games, culture and consumption, adressing the major ambiguities and contradictions in the movement of popularization of video games. To achieve this goal, addition to dialogue with the literature, were alluded to statistical surveys that have information pertaining to industries of the branch and players (profile). Inferred that this diffusion is subsidized by ambivalent cultural practices, which hang between the illegality and the fight against inequality of access to this and other cultural goods

Quando a brincadeira vira coisa séria: dos mitos e (in)verdades sobre as relações entre jogos digitais, cultura e consumo