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ResumoEste artigo discute sobre o agendamento midiático‐esportivo da Copa 2014. Tem como base a cobertura jornalística da Copa 2010 feita pelo Blog do Juca. Em termos metodológicos, usa a análise de conteúdo e a análise crítica do discurso e define como base empírica as postagens e os comentários do blog. Por fim, sintetiza as principais recorrências observadas e destaca alguns dos desafios apresentados no horizonte da problemática.AbstractThis article discusses about Cup 2014 media agenda, based on the media coverage of the World Cup 2010 made by Blog do Juca. In terms of methodology, uses content analysis and critical discourse analysis, setting posts and comments pertaining to the blog as empirical base. Finally, summarizes the main recurrences, highlighting some of the challenges presented in the problem's horizon

O Brasil na Copa, a Copa no Brasil: notas sobre o agendamento midiático da Copa de 2014 no Blog do Juca