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The present trend practiced by product manufacturing industries is to stick to basics of management principles in serving internal and external customers herewith to attain a good outcome at end of every process. System Application & Product is one such advanced tool that helps in managing customer service, products production planning, optimization etc. On the other hand Product Lifecycle Management is another tool that assists the industries in managing the entire life cycle of a product by which the new challenges in the product development can be dealt with ease. Automobile industries use management system/tool to organize recent advancements in production and manufacturing process and to produce a product which satisfies customers and brings reputation to industry. This paper deals with utilization and implementation of two existing concepts: SAP & PLM a new dimension in handling the production process and life cycle of a product can be unlocked which eventually benefits in acquiring the customers support, attention, ease in planning the manufacturing design process, optimizations, material management, achieving good results in sales and distribution etc. The obtained results showed a significant improvement in the entire product design and manufacturing process with the best quality

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Gap Analysis and Optimization of Process Involved in Product Design and Development by Integrating Enterprise Resource Planning &amp; Product Lifecycle Management