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In recent years, it has been pointed out that the management competitiveness is shifting from the “functional value” such as high performance and advanced technology to the “emotional value” such as experience and design, but there are few cases that quantitatively demonstrated it. Therefore, we verify the idea that emotional value is more important than functional value based on data of pure recall as a factor that contributes to corporate favor.

Related Verification of Emotional Value and Company Brand Emitted from Pure Recall