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In conceptual design for an attractive product, the visualization of Kansei value as requirements and the realization of its value for creating product ideas are desired. Therefore, the Idea Creation Support System (ICSS)-for an idea creation with Kando understanding process through Word Of Mouth (WOM) effectiveness—has been developed. ICSS has consisted of two understanding processes, i.e., problem and Kando understanding processes. However, ICSS does not include shape and layout understanding process—which is grasping the imagined topology of mind as requirement—which is most important process as for mechanical products. In this study, we propose the shape and layout understanding method which consisted of SIMP method as a topology optimization and Kansei information understanding of topology using Electroencephalography (EEG) through Brain Machine Interface (BMI), and also discuss the system configuration of ICSS with shape and layout understanding method

Shape and Layout Understanding Method Using Brain Machine Interface for Idea Creation Support System