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E-alliance is the platform of promoting e-commerce products. An efficient approach to evaluate and rank the suitable e- commerce products is essential for the business value of an e-alliance portal, where the business partners or consumers efficiently search the best fit e-commerce products for their transaction in internet. This paper proposes the Primitive Cognitive Network Process for the ranking strategy considering multiple criteria and alternatives

Toward a Ranking Strategy for E-commerce Products in an E-alliance Portal Using Primitive Cognitive Network Process