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Staff members with high engagement and highly developed creativity and innovation ability help companies establish an advantageous market position by creating innovative products and services. This process can be positively influenced by applying the methods and tools of the innovation methodology TRIZ. TRIZ is helpful when using strategies in order to forecast and plan the operative phases of a product as well as when realizing the operative phases of the product. This presentation will show the advantages of establishing conditions by implementing the system-based innovation methodology TRIZ in order to motivate staff members to develop creative and innovative products.

TRIZ as an Amplifier for Corporate Creativity and Corporate Innovation Ability