English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Open

Presents the pdf analysis as premium feature

PDF Analysis

Insights

Presents the summarisation as premium feature

Summarisation

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the zaia usage as premium feature

ZAIA

Zendy Tools

Zendy Plus

Presents the access of premium content as premium feature

Premium Content

Disruptive innovations of products and production systems have the potential to provide a leap in value for existing and new customers. However, companies in industrial markets face two major problems when bringing innovations to markets. First, companies often lack systematic customer integration in the product development process. Second, disruptive innovations break with existing technologies and are therefore regularly beyond the scope of customers’ imagination due to its complexity and level of novelty. Hence, when customers evaluate new product concepts, they often cannot fully capture its benefits. By addressing these two problems, companies can promote the efficiency of the product development process and thereby the success of disruptive innovations

Virtual Reality Based Conjoint Analysis for Early Customer Integration in Industrial Product Development