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A new realization for radiative neutrino mass generation is presented. Basedon the requirement of tree-level custodial symmetry and the introduction ofhigher (greater than two) dimensional representations for scalar fields, aspecific scenario with a scalar septet is presented that generates neutrinoMajorana masses radiatively. This is accomplished through an eleven dimensionaloperator that requires the addition of several scalar fields and a SU(2) 5-pletof new fermions, together with a Z2 that guarantees the preservation ofcustodial symmetry. The phenomenology of the setup is rather rich and includesa dark matter candidate

A new radiative neutrino mass generation mechanism with higher dimensional scalar representations and custodial symmetry