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At present the study of sustainable energy transitions is largely focused on the supply side, whereas the carbon embodied in products remains mostly overlooked. ‘Embodied’ emissions are those resulting from the production and distribution of goods and services rather than those occurring during use or disposal. Without elaborate systems that keep track of the emissions embodied in products and services, these remain hidden and the use of sustainable energy does not get rewarded in the competition between different products or services. Strengthening the role of embodied carbon promises to both diffuse and entrench shifts towards sustainable energy use. Taking embodied carbon into consideration can help to project incentives for the adoption of sustainable energy transnationally along supply chains, thereby contributing to the diffusion of sustainable energy

Legitimating the governance of embodied emissions as a building block for sustainable energy transitions