English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

ResumoEsta pesquisa objetiva identificar traços de personalidade de marca de cursos de psicologia de universidades com características regionais peculiares em cidades do Brasil, Chile e Peru. Os dados gerados por meio de survey com 609 estudantes foram submetidos à análise fatorial exploratória e, posteriormente, à análise fatorial confirmatória. Os resultados mostram que a estrutura da personalidade de marca possui 3 dimensões, compostas por 13 traços de personalidade, que se denominaram de competência, excitação e elitismo, com coeficientes de confiabilidade aceitáveis. Ademais, é possível observar que a personalidade da marca tem identificação adequada às características específicas de cada região, tais como atributos culturais, paisagem e clima.AbstractThis research aims at identifying characteristics regarding brand personality in psychology courses with regional peculiarities, located in Latin American countries: Brazil, Chile and Peru. The data generated by the application of a survey with 609 students were subjected to exploratory factor analysis and subsequently the obtained structure was tested by confirmatory factor analysis. The results indicated that the structure of the brand personality have three dimensions, composed of 13 personality traits, which were denominated competence, excitement and elitism, with acceptable reliability coefficients. Furthermore, it's possible to observe that the brand personality is identified according to the regional peculiarities of each city, such as cultural attributes, landscape and climate

Personalidade de marca de cursos de psicologia: um estudo em cidades do Brasil, Peru e Chile