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The plethora of comparison shopping agents (CSAs) in today's markets enablesbuyers to query more than a single CSA when shopping, and an inter-CSAscompetition naturally arises. We suggest a new approach, termed "selectiveprice disclosure", which improves the attractiveness of a CSA by removing someof the prices in the outputted list. The underlying idea behind this approachis to affect the buyer's beliefs regarding the chance of obtaining moreattractive prices. The paper presents two methods, which are suitable forfully-rational buyers, for deciding which prices among those known to the CSAshould be disclosed. The effectiveness and efficiency of the methods areevaluated using real data collected from five CSAs. The methods are alsoevaluated with human subjects, showing that selective price disclosure can behighly effective in this case as well, however, the disclosed subset of pricesshould be extracted in a different (simplistic) manner.

Improving Comparison Shopping Agents' Competence through Selective Price Disclosure