English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Steven Teitelbaum, MD, Santa Monica, CA, is a board-certified plastic surgeon and an ASAPS member. How does an aesthetic procedure become “hot”? The answer is troubling. Though “hot” should be determined by data, enthusiasm has taken the place of data with the media, patients, industry, and even with some doctors.All surgeons want better procedures, but it only takes a few whose priority is filling waiting rooms to create a problem. Doctors of this ilk abound, eager to tout unproved procedures, give overly enthusiastic media interviews, and send out press releases to stimulate coverage of non-stories. Some even trademark common procedures with cute sounding names. With top search-engine ranking for terms such as “facelift” virtually impossible to attain, pitching memorably named procedures has become the latest marketing fad.But the problem is much more subtle. Even surgeons who believe they select procedures based on an objective assessment may be fooling themselves. We are not driving the train of patient demand. Rather, we are in the caboose, responding to patient requests that are shaped by industry and the media.In aesthetic surgery, we don't have endpoints like “disease-free survival” to measure our results. We rely heavily on patient feedback. However, the type of feedback we receive depends on how carefully we select the questions. The most well-intentioned doctor can easily end up promoting a procedure of limited benefit.Patients understandably want inexpensive, quick, and noninvasive procedures. In pursuit of these goals, they can be optimistic about the veracity of even the most ridiculous claims. Credibility is given to sources simply …

Enthusiasm versus data: How does an aesthetic procedure become “hot”?