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In June 2017, the board of directors of the American Society of Radiation Oncology (ASTRO) revised and updated the organization’s strategic plan. The directors reiterated that the core purpose of the organization is to advance the field of radiation oncology, and the overarching vision is that the field should be a recognized leader in quality, innovation, and value in multidisciplinary cancer care. The strategic plan would be operationalized through 4 major areas of focus, the first of which was to “elevate the profile of the field” for the purpose of establishing radiation oncology as an equal partner in the field of cancer. One barometer of public exposure of the field of radiation oncology is the depth of penetration into social media, defined as tools for electronic communication. The aspirational goals of a national medical conference are to provide education, networking opportunities, and access to the latest technology for improving patient care. Professional medical societies have begun to explore how best to incorporate social media to augment these missions, and metrics of social media activity related to a society’s meetings might provide insights into the quantity of communications connecting attendees and other interested stakeholders in the general public. In the present report, we offer preliminary subjective and objective observations about the extent of the social media activity generated in association with the 2017 Annual Meeting of ASTRO and compare findings with prior ASTRO Annual Meetings and with the activity generated by selected other annual medical conferences.

The 2017 American Society of Radiation Oncology (ASTRO) annual meeting: Taking a deeper dive into social media