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The transmission of news stories in global culture has changed fundamentallyin the last three decades. The general public are alerted to breaking storieson increasingly rapid timescales, and the discussion/distortion of facts bywriters, bloggers, commenters and Internet users can also be extremely fast.The narrative of a news item no longer belongs to a small cadre of conventionalmedia outlets, but is instead synthesised to some level by the public as theyselect where and how they consume news.  The IAA Search for Extraterrestrial Intelligence (SETI) post-detectionprotocols, initially drafted in 1989 and updated in 2010, were written to guideSETI scientists in the event of detecting evidence of extraterrestrialintelligence, but do not give guidance as to how scientists should prepare tonavigate this media maelstrom. The protocols assume communications channelsbetween scientists and the public still resemble those of 1989, which werespecifically one-way with a narrative controlled by a select few media outlets.  Modern SETI researchers must consider this modern paradigm for consumption ofnews by the public, using social media and other non-traditional outlets, whenplanning and executing searches for extraterrestrial intelligence. We proposeadditions to the post-detection protocols as they pertain to the use ofinternet and social media, as well as pre-search protocols. It is our beliefthat such protocols are necessary if there is to be a well-informed, saneglobal conversation amongst the world's citizens following the discovery ofintelligent life beyond the Earth.

#FoundThem - 21st Century Pre-Search and Post-Detection SETI Protocols for Social and Digital Media