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Corporate entities are expected to show a great commitment to the sustainability agenda in response to the Sustainable Development Goal (SDG)-12—‘Ensure sustainable consumption and production patterns’ by 2030. This study, therefore, analyses the sustainability commitments of two major consumer goods companies in Ghana; Unilever Ghana Limited, and PZ Cussons Ghana Limited. It uses the traditional qualitative literature review approach to identify and evaluate the varying commitments of the two entities through an analytic lens of the Sustainable Business Model (SBM) archetypes. The findings indicate that of the eight archetypes, Unilever Ghana Limited is committed to four of the archetypes—1, 3, 6, and 8—whereas PZ Cussons Ghana Limited’s commitments align with five of the archetypes—1, 2, 5, 6, and 8. This indicates a defining step in their sustainability commitments moving forward, however, the translation of the commitments of the two companies into actualities calls for a concerted effort involving the State, civil society, the academic community, and the entities themselves.

The consumer goods sector and the sustainability agenda in Ghana: a review of sustainability commitments