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In recent years, our discipline has been subject to a development that affects its core and has already triggered clearly perceptible changes. This development is characterized by two main aspects. The undoubtedly legitimate demand for internationalization scientic competition does not stop at country or language barriers creates a need to publish in English. At the same time, Business and Information Systems Engineering is also confronted with increasing and more complex justication challenges. Under the influence of international conventions, another reputation mechanism has gained significance in recent years, namely scientic impact. The transformation process outlined here matters to many of us, especially those who are considering an academic career. It is connected with the fundamental question of how university professors in our discipline should shoulder their social responsibilities on the one hand, and how they should respond to the increasing use of indicators for the comparative evaluation of scientic performance on the other. In our opinion, the classic ideal is not an increasing focus on individual impact dimensions or even publication channels, but the combination of two interrelated contributions.

“Impact Engineering” or Social Responsibility?