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in job advertisements in order to address all potential applicants. A typical example is “We expect a degree in Computer Science, BISE, Mathematics or a degree in Management, Economics, Business and Engineering, or similar studies” (Abracon 2013). Obviously, BISE is competing with other degrees. Later on in a career, personal involvement, applicable special know-how, competencies in leadership and communication, and permanent professional training (for example in off-the-job master programs) are decisive for further success.

Business and Information Systems Engineering Programs at Universities and Fachhochschulen – Convergence or Differentiation?