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Voters are becoming unstable in their voting behaviour, and party identification is in decline. These are only two of the developments that have their roots in a more individualistic society. Parties are confronted with these developments and have to find a way to maintain their attraction for the electorate. This article illustrates the challenges for parties and gives recommendations for action to maintain political stability.

In Search of the ‘core Electorate’: How Should Political Parties React to an Individualistic Society?