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The following field experiment analyzes the effect of payments in a setting of shared social responsibility where charitable giving is incorporated into a pay-what-you-want scheme as a share of the  payment. The field experiment involved free walking tours. Within a timeframe of 10 weeks, tours operated as usual,  while every second week a  Donation Week  was implemented. During  Donation Week , 5% of the tips were donated to a charitable organization by the tour firm. Results reveal that tips are significantly higher in the  Donation Week  compared to the  Baseline  and that the rise in tips roughly outweighs the cost of the donation payment. Thus, while tour guides’ profits do not differ between treatments donations to charity may be generated additionally in  Donation Week .

Tipping for charity: a field experiment in charitable giving on free walking tours