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Cement is a fundamental building and construction material for societies around the world. However, its manufacturing process is exceptionally energy intensive and has a substantial contribution to the man-made global warming potential which calls for immediate reduction. In this context, the implementation of green production practices and technologies in the Indian cement sector is of particular interest and global impact given that the country is the second biggest producer worldwide. Furthermore, the literature reveals that although the implementation of green practices in the cement manufacturing sector faces barriers across a variety of aspects, there is only limited research focussing on developing countries. This research covers this gap by concentrating on the barriers encountered by the cement sector of India and proposes strategies for their alleviation based on input from five experts and the use of the multi-criteria decision making method (MCDM) best–worst method (BWM). The results show that the lack of conducive corporate environment is the most important barrier, inadequate skills and attitudes are the second, while capital-related limitations come third. The experts highlight the need for mechanisms promoting cost effective environmental research and training as well as appropriate funding instruments and procurement rules from the government. Furthermore, a clear vision and plan from the management’s part are fundamental for the effective incorporation of green practices in the organisational identity and the required employee engagement.

Green cement production in India: prioritization and alleviation of barriers using the best–worst method