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Located in one of the famous natural and cultural tourist destinations of northern Malaysia, Penang Hill serves as an ideal destination for both local and international tourists. The objective of this study was to understand and explore key stakeholders perspectives to enhance management for the aim of conservation, economic development, and recreation in Penang Hill. Data was collected from three key stakeholders of Penang Hill using semi-structured in-depth interviews. Stakeholders showed robust interests in environmental protection, cultural conservation, economic activities, awareness, and empowerment. This paper concludes by stating that Penang Hill is under strong management, and stakeholders are continuously engaged in the destination. The management authority collaborates with the key stakeholders of Penang Hill and incorporates their interests and viewpoint to ensure the ecotourism process goes smoothly and Penang Hill becomes one of the top ecotourism destinations.

Ecotourism development in Penang Hill: a multi-stakeholder perspective towards achieving environmental sustainability